Aadi connects roots of non-resident Bangladeshis with home land
Aadi BD Ltd, one of the latest cross border e-commerce ventures of Bangladesh, is solely selling Bangladeshi made products to the rest of the world.
This website is playing a crucial role in connecting the roots of non-resident Bangladeshis with their home land. Recently Aadi won the right to sell official Bangladesh Cricket World Cup Jersey 2019 outside Bangladesh and the website has served around 250 cities in 25 counties during this campaign. The product category of Aadi includes apparel, home-décor, books, bags, accessories and footwear, said a release.
Products from big Bangladeshi brands including Kaykraft, Aranya, Kumudini, Shadakalo, Cat’s Eye, Orion Footwear, Dorjibari, Matador and Ecstasy are already available on this site.
Aadi believes e-commerce market has great potential in Bangladesh but has still a long way to go.
“Bangladesh’s e-commerce market is growing very fast indeed but our foot print outside Bangladesh is still in embryonic stage. The cross-border marketplace, Aadi BD, is trying to build an ecosystem by connecting Bangladeshi diasporas with the local brands. Aadi is not only a digital disruption but also a platform to connect with the ethnic and traditional roots,” said the release.
“When we talk about building the eco-system it includes both the shopper and seller. Still the small businesses can’t afford any website and thus they mainly trust on social media to sell their products online. To help these small businesses, Aadi BD is bringing these small brands, which sells quality and trendy items, on board,” the release also read.
Artisans who are working silently and producing great export quality items have no idea about the recent e-commerce sector and are heavily dependent on intermediaries for selling their produced items. Aadi is also sourcing from artisans and selling their products all over the world.
“When a person logs into Aadi, he/she will find a small piece of Bangladesh in it!”
Starting from lungi and gamchha to replicas of different national structures would be found in the website which are not available here. Bangladeshi handloom saree is exclusively available on this site, drawing attention of many foreign customers as well.
In this digital era when many businesses have sprung selling foreign products, Aadi BD is the one which is relying solely on Bangladeshi merchandises. This website also plans to introduce different services which will help the non-resident Bangladeshis more to maintain their bond with Bangladesh.
Readers can visit the website of Aadi BD and can purchase variety of Bangladeshi origin products from anywhere of the world.
Source : Aadi connects roots of non-resident Bangladeshis with home land - The Daily Star